YOUR SECOND LIFE ?
This article examines the performativity of intellectual property in digital gaming environments, with a focus on Massively Multi-Player On Line Games (MMOGs). The analysis centers on the creation and management of goodwill, an intangible asset of considerable value to corporations based on affectiv...
| Publicado en: | Cultural Studies Vol. 20; no. 2/3; pp. 184 - 211 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Mar/May2006
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |