Wholesalers eye 'Love Your Local Bookshop' campaign ….
The article reports that wholesalers Gardners and Bertrams have proposed to rebrand their customer loyalty card schemes to incorporate the "Love Your Local Bookshop" campaign by Hertfordshire independent Books@Hoddesdon (B@H). Bertrams has also been in discussions with B@H to produce point-of-sale f...
| Publicado en: | Bookseller no. 5230; p. 8 |
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| Formato: | Artículo |
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Bookseller Media Ltd
5/19/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports that wholesalers Gardners and Bertrams have proposed to rebrand their customer loyalty card schemes to incorporate the "Love Your Local Bookshop" campaign by Hertfordshire independent Books@Hoddesdon (B@H). Bertrams has also been in discussions with B@H to produce point-of-sale for independents and designs for shop loyalty cards. B@H launched its local bookshop campaign in April asking customers to sign a "giant bookmark" to confirm their support. |
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