Wholesalers eye 'Love Your Local Bookshop' campaign ….

The article reports that wholesalers Gardners and Bertrams have proposed to rebrand their customer loyalty card schemes to incorporate the "Love Your Local Bookshop" campaign by Hertfordshire independent Books@Hoddesdon (B@H). Bertrams has also been in discussions with B@H to produce point-of-sale f...

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Publicado en:Bookseller no. 5230; p. 8
Autor principal: Ramsay, Fiona
Formato: Artículo
Publicado: Bookseller Media Ltd 5/19/2006
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Wholesalers eye 'Love Your Local Bookshop' campaign ….
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        au: Ramsay, Fiona
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        Gardners Books Ltd.
        Customer loyalty
        Customer services
        Point-of-sale systems
        Bookstores
        Book industry
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          Gardners Books Ltd.
          Customer loyalty
          Customer services
          Point-of-sale systems
          Bookstores
          Book industry
      ab: The article reports that wholesalers Gardners and Bertrams have proposed to rebrand their customer loyalty card schemes to incorporate the "Love Your Local Bookshop" campaign by Hertfordshire independent Books@Hoddesdon (B@H). Bertrams has also been in discussions with B@H to produce point-of-sale for independents and designs for shop loyalty cards. B@H launched its local bookshop campaign in April asking customers to sign a "giant bookmark" to confirm their support.
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