Bitter pill for medical publishers.
The article reports that medical publishers have been hit hard by new guidelines that prevent books being given to doctors by drug representatives. The Association of the British Pharmaceutical Industry (ABPI) has ruled that representatives cannot hand out gifts with a perceived value of more than £...
| Publicado en: | Bookseller no. 5232; p. 6 |
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| Formato: | Artículo |
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Bookseller Media Ltd
6/2/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |