TERMS, PROMOTIONS, RETURNS: HOW THE TAKEOVER WILL AFFECT PUBLISHERS.
The article presents information about the takeover of Ottakar's PLC by Waterstone's Booksellers Ltd. According to Waterstone's, it will need to act very quickly for integrating the promotional activities of Ottakar's with its own. According to several publishers, the Christmas plans of Waterstone's...
| Publicado en: | Bookseller no. 5238; pp. 6 - 8 |
|---|---|
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/14/2006
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article presents information about the takeover of Ottakar's PLC by Waterstone's Booksellers Ltd. According to Waterstone's, it will need to act very quickly for integrating the promotional activities of Ottakar's with its own. According to several publishers, the Christmas plans of Waterstone's were much advanced than that of Ottakar's. |
|---|