TERMS, PROMOTIONS, RETURNS: HOW THE TAKEOVER WILL AFFECT PUBLISHERS.
The article presents information about the takeover of Ottakar's PLC by Waterstone's Booksellers Ltd. According to Waterstone's, it will need to act very quickly for integrating the promotional activities of Ottakar's with its own. According to several publishers, the Christmas plans of Waterstone's...
| Publicado en: | Bookseller no. 5238; pp. 6 - 8 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/14/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=21794990&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 21794990 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/14/2006 iid: 5238 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 21794990 ppf: 6 ppct: 2 formats: fmt: @attributes: type: T tig: atl: TERMS, PROMOTIONS, RETURNS: HOW THE TAKEOVER WILL AFFECT PUBLISHERS. aug: su: Mergers & acquisitions Ottakar's PLC Waterstone's Booksellers Ltd. Sales promotion Christmas Publishing sug: subj: Mergers & acquisitions Ottakar's PLC Waterstone's Booksellers Ltd. Sales promotion Christmas Publishing ab: The article presents information about the takeover of Ottakar's PLC by Waterstone's Booksellers Ltd. According to Waterstone's, it will need to act very quickly for integrating the promotional activities of Ottakar's with its own. According to several publishers, the Christmas plans of Waterstone's were much advanced than that of Ottakar's. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2006 holdings: @attributes: islocal: N |
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