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WHAT'S IN A NAME?

The article presents the author's views on the significance of new imprints for publishing houses. Introduction of new imprints reflect the strategic goals of a company to adapt in the changing demands of the marketplace. Imprints are very essential to sort out new and currently books in some kind o...

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Publicado en:Bookseller no. 5240; p. 20
Autor principal: Piatkus, Judy
Formato: Artículo
Publicado: Bookseller Media Ltd 7/28/2006
Materias:
Publisher imprints
Publishing
Booksellers & bookselling
Book industry
Identification
Books
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article presents the author's views on the significance of new imprints for publishing houses. Introduction of new imprints reflect the strategic goals of a company to adapt in the changing demands of the marketplace. Imprints are very essential to sort out new and currently books in some kind of order.