WHAT'S IN A NAME?
The article presents the author's views on the significance of new imprints for publishing houses. Introduction of new imprints reflect the strategic goals of a company to adapt in the changing demands of the marketplace. Imprints are very essential to sort out new and currently books in some kind o...
| Publicado en: | Bookseller no. 5240; p. 20 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
7/28/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=22038661&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 22038661 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/28/2006 iid: 5240 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 22038661 ppf: 20 ppct: 0 formats: fmt: @attributes: type: T tig: atl: WHAT'S IN A NAME? aug: au: Piatkus, Judy affil: Founder and m.d. of independent publisher Piatkus su: Publisher imprints Publishing Booksellers & bookselling Book industry Identification Books sug: subj: Publisher imprints Publishing Booksellers & bookselling Book industry Identification Books ab: The article presents the author's views on the significance of new imprints for publishing houses. Introduction of new imprints reflect the strategic goals of a company to adapt in the changing demands of the marketplace. Imprints are very essential to sort out new and currently books in some kind of order. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2006 holdings: @attributes: islocal: N |
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