VALIDATION OF DATABASE SEARCH TERMS FOR CONTENT ANALYSIS: THE CASE OF CANCER NEWS COVERAGE.

While databases are increasingly used for content analyses in mass communication and journalism research, concerns about sampling error have been largely ignored. We introduce a method to measure the quality of a search phrase according to two criteria: recall (its ability to accurately call up item...

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Publicado en:Journalism & Mass Communication Quarterly Vol. 83; no. 2; pp. 413 - 431
Autores principales: Stryker, Jo Ellen, Wray, Ricardo I., Hornik, Robert C., Yanovitzky, Itzik
Formato: Artículo
Publicado: Sage Publications Inc. Summer2006
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: VALIDATION OF DATABASE SEARCH TERMS FOR CONTENT ANALYSIS: THE CASE OF CANCER NEWS COVERAGE.
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          Stryker, Jo Ellen
          Wray, Ricardo I.
          Hornik, Robert C.
          Yanovitzky, Itzik
        affil:
          Assistant Professor, Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University
          Assistant Professor, Health Communication Research Laboratory, School of Public Health, St. Louis University
          Professor, Annenberg School for Communication, University of Pennsylvania
          Assistant Professor, School of Communication, Information and Library Studies, Rutgers, State University of New Jersey
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        Communications research
        Communication
        Mass media
        Methodological individualism
        Information storage & retrieval systems
        Journalism
        Publishing
        Journalists
        News analysts
      sug:
        subj:
          Communications research
          Communication
          Mass media
          Methodological individualism
          Information storage & retrieval systems
          Journalism
          Publishing
          Journalists
          News analysts
      ab: While databases are increasingly used for content analyses in mass communication and journalism research, concerns about sampling error have been largely ignored. We introduce a method to measure the quality of a search phrase according to two criteria: recall (its ability to accurately call up items of interest) and precision (ability to avoid extraneous ones). We present a detailed description of the evaluation procedure, offer an example of its use assessing an online search for news reports about cancer, and discuss limitations of the procedure and further potential uses.
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    language: English
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