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VALIDATION OF DATABASE SEARCH TERMS FOR CONTENT ANALYSIS: THE CASE OF CANCER NEWS COVERAGE.

While databases are increasingly used for content analyses in mass communication and journalism research, concerns about sampling error have been largely ignored. We introduce a method to measure the quality of a search phrase according to two criteria: recall (its ability to accurately call up item...

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Published in:Journalism & Mass Communication Quarterly Vol. 83; no. 2; pp. 413 - 431
Main Authors: Stryker, Jo Ellen, Wray, Ricardo I., Hornik, Robert C., Yanovitzky, Itzik
Format: Article
Published: Sage Publications Inc. Summer2006
Subjects:
Communications research
Communication
Mass media
Methodological individualism
Information storage & retrieval systems
Journalism
Publishing
Journalists
News analysts
Online Access:View this record in EBSCOhost

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