Gendered Spectatorship, Jewish Women and Psychological Advertising in Weimar Germany.

While approaches to advertising had been evolving since the mid‐nineteenth century, Germany in the 1920s saw an increase in the conceptualization of the consumer as a subject who could be both anticipated as a type and addressed as an individual. Weimar Berlin was the site of crystallization for a g...

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Bibliographic Details

Published in:	Women's History Review Vol. 15; no. 4; pp. 625 - 637
Main Author:	Buerkle, Darcy
Format:	Article
Published:	Taylor & Francis Ltd Sep2006
Subjects:	Jewish women Culture Human sexuality Women in literature Psychology Advertising Nazis Socialists Weimar (Thuringia, Germany) Germany
Online Access:	View this record in EBSCOhost