Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Formato: | Libro |
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Routledge
2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 2251020 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Digital Gaming and the Advertising Landscape aug: au: Teresa Hera sertl: Games and Play isbn: 9781041178118 9789462987159 9781040780190 9781040786215 9781003693932 imageinfo: pubinfo: dt: @attributes: year: 2019 month: 01 day: 01 dtAvail: @attributes: year: 2019 month: 09 day: 24 pub: Routledge pubContract: Taylor & Francis (Unlimited) place: Amsterdam price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 794.8 item: 794 .8 lc: @attributes: class: GV1469.3 .H47 2019 item: GV 1469 .3 .H47 2019 artinfo: ui: 2251020 1114970721 formats: fmt: – @attributes: type: EB doid: NL$2251020$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$2251020$EPUB caption: EPUB download: Y tig: atl: Digital Gaming and the Advertising Landscape ptl: Digital Gaming and the Advertising Landscape aug: au: Teresa Hera su: Video games Advertising--Video games sug: subj: DESIGN / Graphic Arts / Branding & Logo Design GAMES & ACTIVITIES / Video & Mobile SOCIAL SCIENCE / Media Studies Video games Advertising--Video games ab: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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