Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
Routledge
2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |