Clifton: publishers must build brands.
The article focuses on a warning from chairman of the company Interbrand, Rita Clifton, who believes publishers need to market their brands throughout the media. At the Publishers Association's International Conference on global brand management in Great Britain Clifton advises publishers to expect...
| Publicado en: | Bookseller no. 5261; p. 8 |
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| Formato: | Artículo |
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Bookseller Media Ltd
12/22/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article focuses on a warning from chairman of the company Interbrand, Rita Clifton, who believes publishers need to market their brands throughout the media. At the Publishers Association's International Conference on global brand management in Great Britain Clifton advises publishers to expect competition from different technologies. She also feels it is important to learn from companies who haven't been successful in this regard such as Kodak. |
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