Clifton: publishers must build brands.
The article focuses on a warning from chairman of the company Interbrand, Rita Clifton, who believes publishers need to market their brands throughout the media. At the Publishers Association's International Conference on global brand management in Great Britain Clifton advises publishers to expect...
| Publicado en: | Bookseller no. 5261; p. 8 |
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| Formato: | Artículo |
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Bookseller Media Ltd
12/22/2006
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=23595718&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 23595718 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 12/22/2006 iid: 5261 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 23595718 ppf: 8 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Clifton: publishers must build brands. aug: su: Publishing Conferences & conventions Clifton, Rita Interbrand UK Ltd. Eastman Kodak Co. United Kingdom sug: subj: United Kingdom Publishing Conferences & conventions Clifton, Rita Interbrand UK Ltd. Eastman Kodak Co. ab: The article focuses on a warning from chairman of the company Interbrand, Rita Clifton, who believes publishers need to market their brands throughout the media. At the Publishers Association's International Conference on global brand management in Great Britain Clifton advises publishers to expect competition from different technologies. She also feels it is important to learn from companies who haven't been successful in this regard such as Kodak. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2006 holdings: @attributes: islocal: N |
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