A Study of Brand Loyalty.
The article discusses a study on brand loyalty. It is emphasized that brand loyalty can not be defined statistically. It is also noted that statistical manipulation can but indicate whether obtained differences represent actual differences or probably arise from sampling errors. The study concludes...
| Publicado en: | Journal of Applied Psychology Vol. 28; no. 1; pp. 16 - 28 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
American Psychological Association
Feb44
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |