A Study of Brand Loyalty.
The article discusses a study on brand loyalty. It is emphasized that brand loyalty can not be defined statistically. It is also noted that statistical manipulation can but indicate whether obtained differences represent actual differences or probably arise from sampling errors. The study concludes...
| Publicado en: | Journal of Applied Psychology Vol. 28; no. 1; pp. 16 - 28 |
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| Formato: | Artículo |
| Publicado: |
American Psychological Association
Feb44
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=24692204&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 24692204 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219010 JAY jtl: Journal of Applied Psychology issn: 00219010 maglogo: N pubinfo: dt: Feb44 vid: 28 iid: 1 pid: 34 pub: American Psychological Association artinfo: ui: 24692204 10.1037/h0053554 ppf: 16 ppct: 12 formats: tig: atl: A Study of Brand Loyalty. aug: au: Guest, Lester affil: The Pennsylvania State College su: Brand loyalty Brand choice Consumer behavior Customer satisfaction Customer loyalty Quantitative research sug: subj: Brand loyalty Brand choice Consumer behavior Customer satisfaction Customer loyalty Quantitative research ab: The article discusses a study on brand loyalty. It is emphasized that brand loyalty can not be defined statistically. It is also noted that statistical manipulation can but indicate whether obtained differences represent actual differences or probably arise from sampling errors. The study concludes that the degree to which loyalty to brand names may be said to exist is partially a function of the method of measurement and individual interpretation. In addition, only in the case of a few products does general brand loyalty exist for all brands of a product. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1944 holdings: @attributes: islocal: N |
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