"'Money and Taste". New Roles for the Greek Publishers, in a Changing Era.

The work of the editor had been described as a ‘work of a gentleman’. Nowadays, they often refer to it as ‘work of a manager’. Worldwide, the changes and developments in the book publishing industry are significant. Greece is representative of the small publishing markets, which have until today mai...

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Publicado en:International Journal of the Book Vol. 3; no. 2; pp. 39 - 47
Autor principal: Banou, Christina
Formato: Artículo
Publicado: Common Ground Research Networks 2005/2006
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Banou, Christina
        affil: Ionian University, Greece
      su:
        Publishing
        Book industry
        Greek literature
        Greek fiction
        Electronic publications
        Book wholesalers
        Library materials
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          Publishing
          Book industry
          Greek literature
          Greek fiction
          Electronic publications
          Book wholesalers
          Library materials
      keyword:
        Book production
        Book publishing
        Greek publishers
        Printing tradition
        Publishing industry
      ab: The work of the editor had been described as a ‘work of a gentleman’. Nowadays, they often refer to it as ‘work of a manager’. Worldwide, the changes and developments in the book publishing industry are significant. Greece is representative of the small publishing markets, which have until today maintained some of the traditional features, and at the same time are deeply influenced by the changes. The Greek publishing market is small, with a reading audience of about 15 million people, which tends to enlarge. The book production increases. It is significant that almost all the Greek publishing houses are family companies. Small and independent publishers hold a good amount of the book production. On the other hand, some publishers, in their effort to be the market leaders, have managed to introduce ‘new methods’ of promotion and to change the picture of the Greek publishing industry. Initially, the paper provides a historical overview, and then focuses on the features of the Greek publishing industry, as they are developing nowadays. In that framework, considering the tradition and the changes, the paper attempts to give a portrait of the Greek publishers, who try to combine tradition with contemporary characteristics. Representative publishers will be used as case-studies. Thus, a framework is provided for the study of the Greek publishing industry.
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    language: English
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