Managing Expectations for Educational Hybrid Books.
As an increasing number of higher-education publishers offer books in a variety of hybrid options including parallel print and online media, editors are faced with the challenge of managing both author and reader expectations for such publications. Editors must reconcile the demands of authors and r...
| Published in: | International Journal of the Book Vol. 4; no. 1; pp. 85 - 90 |
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| Format: | Article |
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Common Ground Research Networks
2007
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=24954167&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 24954167 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14479516 17TF jtl: International Journal of the Book issn: 14479516 maglogo: N pubinfo: dt: 2007 vid: 4 iid: 1 pid: 22359 pub: Common Ground Research Networks artinfo: ui: 24954167 ppf: 85 ppct: 5 formats: fmt: @attributes: type: P size: 333KB tig: atl: Managing Expectations for Educational Hybrid Books. aug: au: Leonard, Kendra affil: Thomson Custom Solutions, United States of America su: Electronic publishing Textbooks Editors Book format Publishing Higher education sug: subj: Electronic publishing Textbooks Editors Book format Publishing Higher education keyword: Higher Education Hybrid Media Online Publishing ab: As an increasing number of higher-education publishers offer books in a variety of hybrid options including parallel print and online media, editors are faced with the challenge of managing both author and reader expectations for such publications. Editors must reconcile the demands of authors and readers, who bring differing approaches to hybrid media. Authors often write for hybrid books with high expectations for the complexity of the technology, reader sophistication, and reading and usage rates; while readers consistently place more emphasis on ease of use, low need for participant involvement, and a low-text/high-graphic interface. It is the editor's role in the creation of these books to find common ground between author and reader groups and mediate as part of the development phase, creating an end product that meets the requirements of both author and reader. This paper explores the editor's function in this developmental process, examining various aspects of book development in the higher education market for hybrid books. Taking into consideration market and academic factors, it offers practical methods for communicating the scope and intention of dynamic-content books to authors and readers, including establishing baseline expectations for text presentation, interactivity, and correlation with analogous or differing print materials. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of International Journal of the Book is the property of Common Ground Research Networks and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: International Journal of the Book holder: Common Ground Research Networks dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
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