When Available Resources Become Negative Resources.

This study uses signal detection measures and secondary task reaction times (STRTs) to examine the effects of structural complexity and information density on processing television messages. Of particular interest are results pertaining to cognitive overload experienced while processing structurally...

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Detalles Bibliográficos

Publicado en:	Communication Research Vol. 34; no. 3; pp. 277 - 297
Autores principales:	Fox, Julia R., Park, Byungho, Lang, Annie
Formato:	Artículo
Publicado:	Sage Publications Inc. Jun2007
Materias:	Communication Television advertising Message processing (Telecommunication) Information theory Coding theory Information measurement Information overload Cognition Information processing
Acceso en línea:	Ver este registro en EBSCOhost