HOPE ETERNAL.

This article describes the life of a publisher and the anticipation that is faced each year about upcoming lists. Several problems that arise are described, such as the delay of a best selling author running behind schedule, the promotional slots exceeding the annual marketing budget, and a blockbus...

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Detalles Bibliográficos
Publicado en:	Bookseller no. 5290; p. 22
Autor principal:	Cheetham, Anthony
Formato:	Artículo
Publicado:	Bookseller Media Ltd 7/20/2007
Materias:	Publishing Author-publisher relations Marketing agreements Employee promotions Books Amazon.com Inc. Management
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	This article describes the life of a publisher and the anticipation that is faced each year about upcoming lists. Several problems that arise are described, such as the delay of a best selling author running behind schedule, the promotional slots exceeding the annual marketing budget, and a blockbuster novel that fail to rise on the Amazon chart.