HOPE ETERNAL.

This article describes the life of a publisher and the anticipation that is faced each year about upcoming lists. Several problems that arise are described, such as the delay of a best selling author running behind schedule, the promotional slots exceeding the annual marketing budget, and a blockbus...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5290; p. 22
Autor principal: Cheetham, Anthony
Formato: Artículo
Publicado: Bookseller Media Ltd 7/20/2007
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Publishing
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        Employee promotions
        Books
        Amazon.com Inc.
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          Employee promotions
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          Amazon.com Inc.
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      ab: This article describes the life of a publisher and the anticipation that is faced each year about upcoming lists. Several problems that arise are described, such as the delay of a best selling author running behind schedule, the promotional slots exceeding the annual marketing budget, and a blockbuster novel that fail to rise on the Amazon chart.
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