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HC in exclusive iPhone deal.

The article describes a business deal between the British publishing company HarperCollins Publishers Ltd. (HC) and the computer software company Apple Inc. Apple's digital media product called the iPhone will offer downloads of portions of HC publications to its users, who then could purchase the e...

Full description

Published in:Bookseller no. 5306; p. 3
Format: Article
Published: Bookseller Media Ltd 11/9/2007
Subjects:
HarperCollins Publishers Ltd.
Apple Inc.
iPhone (Smartphone)
Electronic books
Digital media
Publishing
Marketing
Equipment & supplies
Online Access:View this record in EBSCOhost
Summary:The article describes a business deal between the British publishing company HarperCollins Publishers Ltd. (HC) and the computer software company Apple Inc. Apple's digital media product called the iPhone will offer downloads of portions of HC publications to its users, who then could purchase the entire publication at the retail price. The sales of the iPhone in the U.S. and the anticipated sales in Great Britain are mentioned and the issue of electronic books is discussed.