Picador serves time on hardback novels.
The article discusses the British publishing company Picador and its decision to market hardcover books. The marketing strategy of selling hardcover books is discussed and the projected success of the effort is explored. One of Picador's publishers, Andrew Kidd, comments on the campaign. The interes...
| Publicado en: | Bookseller no. 5306; p. 5 |
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| Formato: | Artículo |
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Bookseller Media Ltd
11/9/2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article discusses the British publishing company Picador and its decision to market hardcover books. The marketing strategy of selling hardcover books is discussed and the projected success of the effort is explored. One of Picador's publishers, Andrew Kidd, comments on the campaign. The interest of authors in publishing their work in hardcover books as compared to paperback editions is also discussed. |
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