Picador serves time on hardback novels.
The article discusses the British publishing company Picador and its decision to market hardcover books. The marketing strategy of selling hardcover books is discussed and the projected success of the effort is explored. One of Picador's publishers, Andrew Kidd, comments on the campaign. The interes...
| Publicado en: | Bookseller no. 5306; p. 5 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
11/9/2007
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=27634599&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 27634599 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 11/9/2007 iid: 5306 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 27634599 ppf: 5 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Picador serves time on hardback novels. aug: au: Rushton, Katherine su: Holtzbrinck Publishers LLC Publishing Kidd, Andrew Book promotions Marketing strategy Paperbacks Marketing sug: subj: Holtzbrinck Publishers LLC Publishing Kidd, Andrew Book promotions Marketing strategy Paperbacks Marketing ab: The article discusses the British publishing company Picador and its decision to market hardcover books. The marketing strategy of selling hardcover books is discussed and the projected success of the effort is explored. One of Picador's publishers, Andrew Kidd, comments on the campaign. The interest of authors in publishing their work in hardcover books as compared to paperback editions is also discussed. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
|---|