HC plots viral route.

The article discusses the marketing strategy of the British publishing companies HarperCollins Publishing Ltd (HC) and Macmillan Publishers Ltd. HC publishes the Georgia Nicolson book series by Louise Rennison and plans to launch a database for the series' fans. Macmillan Publishers Ltd. is launchin...

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Detalles Bibliográficos
Publicado en:	Bookseller no. 5306; p. 9
Formato:	Artículo
Publicado:	Bookseller Media Ltd 11/9/2007
Materias:	Publishing HarperCollins Publishers Ltd. Nicolson, Georgia (Fictional character) Macmillan Publishing Co. Cabot, Meg, 1967- Target marketing Marketing strategy Marketing
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses the marketing strategy of the British publishing companies HarperCollins Publishing Ltd (HC) and Macmillan Publishers Ltd. HC publishes the Georgia Nicolson book series by Louise Rennison and plans to launch a database for the series' fans. Macmillan Publishers Ltd. is launching a website for the series Alli Finkle, by Meg Cabot.