HC plots viral route.
The article discusses the marketing strategy of the British publishing companies HarperCollins Publishing Ltd (HC) and Macmillan Publishers Ltd. HC publishes the Georgia Nicolson book series by Louise Rennison and plans to launch a database for the series' fans. Macmillan Publishers Ltd. is launchin...
| Publicado en: | Bookseller no. 5306; p. 9 |
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| Formato: | Artículo |
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Bookseller Media Ltd
11/9/2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=27634614&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 27634614 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 11/9/2007 iid: 5306 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 27634614 ppf: 9 ppct: 0 formats: fmt: @attributes: type: T tig: atl: HC plots viral route. aug: su: Publishing HarperCollins Publishers Ltd. Nicolson, Georgia (Fictional character) Macmillan Publishing Co. Cabot, Meg, 1967- Target marketing Marketing strategy Marketing sug: subj: Publishing HarperCollins Publishers Ltd. Nicolson, Georgia (Fictional character) Macmillan Publishing Co. Cabot, Meg, 1967- Target marketing Marketing strategy Marketing ab: The article discusses the marketing strategy of the British publishing companies HarperCollins Publishing Ltd (HC) and Macmillan Publishers Ltd. HC publishes the Georgia Nicolson book series by Louise Rennison and plans to launch a database for the series' fans. Macmillan Publishers Ltd. is launching a website for the series Alli Finkle, by Meg Cabot. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2007 holdings: @attributes: islocal: N |
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