Publishers call for BA digital action.
The article reports on the reaction of publishers to a report on digitisation published by the Booksellers Association (BA). The report, titled "Embracing the Digital Age," offers suggestions including the formation of a cross-industry study group, agreement on universal digital marketing and conten...
| Publicado en: | Bookseller no. 5310; p. 8 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
12/7/2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports on the reaction of publishers to a report on digitisation published by the Booksellers Association (BA). The report, titled "Embracing the Digital Age," offers suggestions including the formation of a cross-industry study group, agreement on universal digital marketing and content standards, and a conference focused on digital issues. Representatives from the publishing industry commented that the industry needs to consult further and take action on the issue of digitisation. |
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