The Business of Fun.

The article presents an overview and analysis of the computer video games industry, focusing on the similarities and differences of widely popular games such as Halo, World of Warcraft, Dance Dance Revolution and Guitar Hero. The profitability of such products is discussed and examples of methods vi...

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Bibliographic Details

Published in:	Computer (00189162) Vol. 41; no. 2; pp. 101 - 104
Main Author:	Van Lent, Michael
Format:	Article
Published:	IEEE Feb2008
Subjects:	Video game industry Development of application software Video games Profitability Electronic toys Mass media industry
Online Access:	View this record in EBSCOhost