Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.The author develops a strategic mo...
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| Formato: | Libro |
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Routledge
2022
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| Acceso en línea: | Ver este registro en EBSCOhost |