What Types of Pages Do You Need?--Part 3 Stacking the Deck.

The article offers tips on how to maximize the effectiveness of a Web site as a marketing tool in selling books. According to the author, the Web site's home page should contain information about the author, as well as the contact number. The site should include useful things including a method to a...

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Publicado en:Writers' Journal Vol. 29; no. 2; pp. 10 - 12
Autor principal: Render, Angela
Formato: Artículo
Publicado: Val-Tech Media Mar/Apr2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Websites
        Marketing strategy
        Book selling
        Internet marketing
        Interactive marketing
        Books & reading
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          Websites
          Marketing strategy
          Book selling
          Internet marketing
          Interactive marketing
          Books & reading
      ab: The article offers tips on how to maximize the effectiveness of a Web site as a marketing tool in selling books. According to the author, the Web site's home page should contain information about the author, as well as the contact number. The site should include useful things including a method to allow visitors to purchase the book, excerpts or writing samples, reviews, and resources and links.
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