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What Types of Pages Do You Need?--Part 3 Stacking the Deck.

The article offers tips on how to maximize the effectiveness of a Web site as a marketing tool in selling books. According to the author, the Web site's home page should contain information about the author, as well as the contact number. The site should include useful things including a method to a...

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Published in:Writers' Journal Vol. 29; no. 2; pp. 10 - 12
Main Author: Render, Angela
Format: Article
Published: Val-Tech Media Mar/Apr2008
Subjects:
Websites
Marketing strategy
Book selling
Internet marketing
Interactive marketing
Books & reading
Online Access:View this record in EBSCOhost
Summary:The article offers tips on how to maximize the effectiveness of a Web site as a marketing tool in selling books. According to the author, the Web site's home page should contain information about the author, as well as the contact number. The site should include useful things including a method to allow visitors to purchase the book, excerpts or writing samples, reviews, and resources and links.