GREEN DREAM.
This article discusses how the social trend of environmentalism, product development and product repositioning may affect the book industry. Damian Horner, the founder of Mustoes advertising agency, discusses how society may view book publishers in the same way that they view oil refineries and petr...
| Publicado en: | Bookseller no. 5331; p. 22 |
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| Formato: | Artículo |
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Bookseller Media Ltd
5/9/2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=32169512&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 32169512 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 5/9/2008 iid: 5331 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 32169512 ppf: 22 ppct: 0 formats: fmt: @attributes: type: T tig: atl: GREEN DREAM. aug: au: Horner, Damian su: Publishers & the environment Petroleum industry Industrial pollution Public opinion Environmentalism Horner, Damian Mustoes (Company) sug: subj: Publishers & the environment Petroleum industry Industrial pollution Public opinion Environmentalism Horner, Damian Mustoes (Company) ab: This article discusses how the social trend of environmentalism, product development and product repositioning may affect the book industry. Damian Horner, the founder of Mustoes advertising agency, discusses how society may view book publishers in the same way that they view oil refineries and petrol stations, which are dangerous to the environment. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2008 holdings: @attributes: islocal: N |
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