GREEN DREAM.

This article discusses how the social trend of environmentalism, product development and product repositioning may affect the book industry. Damian Horner, the founder of Mustoes advertising agency, discusses how society may view book publishers in the same way that they view oil refineries and petr...

Descripción completa

Detalles Bibliográficos

Publicado en:	Bookseller no. 5331; p. 22
Autor principal:	Horner, Damian
Formato:	Artículo
Publicado:	Bookseller Media Ltd 5/9/2008
Materias:	Publishers & the environment Petroleum industry Industrial pollution Public opinion Environmentalism Horner, Damian Mustoes (Company)
Acceso en línea:	Ver este registro en EBSCOhost