Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business mod...
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| Formato: | Libro |
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De Gruyter
2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3472634&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3472634 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century aug: au: Sébastien Ronteau Laurent Muzellec Deepak Saxena Daniel Trabucchi isbn: 9783110762419 9783110762556 9783110762594 imageinfo: pubinfo: dt: @attributes: year: 2023 month: 01 day: 01 dtAvail: @attributes: year: 2023 month: 02 day: 10 pub: De Gruyter pubContract: De Gruyter place: Berlin price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 658.05 item: 658 .05 lc: @attributes: class: HF5548.2 item: HF 5548 .2 artinfo: ui: 3472634 1356977381 formats: fmt: – @attributes: type: EB doid: NL$3472634$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$3472634$EPUB caption: EPUB download: Y tig: atl: Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century ptl: Digital Business Models aug: au: Sébastien Ronteau Laurent Muzellec Deepak Saxena Daniel Trabucchi su: Business enterprises--Data processing Internet marketing sug: subj: BUSINESS & ECONOMICS / Management Business enterprises--Data processing Internet marketing ab: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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