Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business mod...
| Autores principales: | , , , |
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| Formato: | Libro |
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De Gruyter
2023
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| Acceso en línea: | Ver este registro en EBSCOhost |