| Summary: | The article discusses the development in the electronic mass media as a subject to cultural memory. According to the author, media studies have observed the electronic mass media independently of the fixation on program content in traditional televisual analysis and decipher these effects as functions of programming in the sense of computer science. According to Marshall McLuhan, no medium has independent meaning, but only in relation to other media. Moreover, Walter Benjamin points out that what is condemned in the age of technical reproducibility is not aura as such but the aura of art as a work of representation, a work that would have its fixed place, that would take its place in and as a world-picture.
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