EMarketing: The Essential Guide to Marketing in a Digital World
eMarketing: The Essential Guide to Marketing in a Digital World is aligned with the latest trends and developments in evolved marketing structures. Edition 7 features updated statistics and new case studies. The structure of the textbook explores why customers and data have become so essential to ma...
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| Formato: | Libro |
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Red & Yellow Creative School of Business
2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3508047&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3508047 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: EMarketing: The Essential Guide to Marketing in a Digital World aug: au: Red & Yellow Creative School of Business isbn: 9780639707808 imageinfo: pubinfo: dt: @attributes: year: 2022 month: 01 day: 01 dtAvail: @attributes: year: 2023 month: 03 day: 10 ed: Seventh edition pub: Red & Yellow Creative School of Business pubContract: Red & Yellow Creative School for Business place: [Place of publication not identified] price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 658.872 item: 658 .872 lc: @attributes: class: HF5415 item: HF 5415 artinfo: ui: 3508047 1365390888 formats: fmt: @attributes: type: EB doid: NL$3508047$PDF caption: PDF download: Y tig: atl: EMarketing: The Essential Guide to Marketing in a Digital World ptl: EMarketing aug: au: Red & Yellow Creative School of Business su: Business Internet marketing sug: subj: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / Advertising & Promotion Business Internet marketing ab: eMarketing: The Essential Guide to Marketing in a Digital World is aligned with the latest trends and developments in evolved marketing structures. Edition 7 features updated statistics and new case studies. The structure of the textbook explores why customers and data have become so essential to marketing, and how brands can use customer data to market more effectively. We have also included chapters like content marketing and value and content creation as the primary means to connect and engage with customers. Because of the evolution of technology and data-driven insights, we've dedicated three chapters to advertising to unpack the extent of opportunities that have progressed over the past few years. An exciting new chapter titled ‘Future of advertising', looks at how technology has and continues to change advertising into the future, as well as how marketers and business owners can take full advantage of authentic content and online connections to build brand presence and foster loyalty. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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