Madison, we have lift-off.

The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have...

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Detalles Bibliográficos
Publicado en:Economist Vol. 389; no. 8608; p. 66
Formato: Artículo
Publicado: Economist Newspaper Limited 11/29/2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Mobile communication systems
        Application software
        Cell phone systems
        Mobile businesses
        Advertising
        Internet advertising
        Internet marketing
        Equipment & supplies
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          Mobile communication systems
          Application software
          Cell phone systems
          Mobile businesses
          Advertising
          Internet advertising
          Internet marketing
          Equipment & supplies
      ab: The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have led to increased sales of application software sponsored by marketers.
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