Madison, we have lift-off.

The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have...

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Detalles Bibliográficos
Publicado en:	Economist Vol. 389; no. 8608; p. 66
Formato:	Artículo
Publicado:	Economist Newspaper Limited 11/29/2008
Materias:	Mobile communication systems Application software Cell phone systems Mobile businesses Advertising Internet advertising Internet marketing Equipment & supplies
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have led to increased sales of application software sponsored by marketers.