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The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have...

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Bibliographic Details
Published in:	Economist Vol. 389; no. 8608; p. 66
Format:	Article
Published:	Economist Newspaper Limited 11/29/2008
Subjects:	Mobile communication systems Application software Cell phone systems Mobile businesses Advertising Internet advertising Internet marketing Equipment & supplies
Online Access:	View this record in EBSCOhost

Description
Summary:	The article focuses on mobile advertising delivered to consumers through their cellular telephones and other wireless communication systems. Marketers have long predicted that mobile advertising would become commonplace and lucrative. Advances in cellular telephone hardware such as smartphones have led to increased sales of application software sponsored by marketers.