Worst Practices in Search Engine Optimization.

The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics in...

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Detalles Bibliográficos
Publicado en:	Communications of the ACM Vol. 51; no. 12; pp. 147 - 151
Autor principal:	MALAGA, ROSS A.
Formato:	Artículo
Publicado:	Association for Computing Machinery Dec2008
Materias:	Search engine optimization Internet marketing Internet strategy Internet searching Web search engines Search engines
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics include SEO techniques that violate search engine guidelines, bans placed on organizations by search engines, and SEO techniques, called black hat techniques, that can lead search engines to ban a Web site from showing in SERPs.