Worst Practices in Search Engine Optimization.
The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics in...
| Publicado en: | Communications of the ACM Vol. 51; no. 12; pp. 147 - 151 |
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| Formato: | Artículo |
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Association for Computing Machinery
Dec2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=35609293&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 35609293 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00010782 ACM jtl: Communications of the ACM issn: 00010782 maglogo: N pubinfo: dt: Dec2008 vid: 51 iid: 12 pid: 68 pub: Association for Computing Machinery artinfo: ui: 35609293 10.1145/1409360.1409388 ppf: 147 ppct: 4 formats: tig: atl: Worst Practices in Search Engine Optimization. aug: au: MALAGA, ROSS A. affil: Associate Professor, School of Business, Montclair State University in Montclair, NJ. su: Search engine optimization Internet marketing Internet strategy Internet searching Web search engines Search engines sug: subj: Search engine optimization Internet marketing Internet strategy Internet searching Web search engines Search engines ab: The article discusses search engine optimization (SEO), examining the efforts of business enterprises to appear on the first page of search engine results pages (SERPs). 62% of search engine users click only on the results that appear on the first page of the SERP, the author states. Other topics include SEO techniques that violate search engine guidelines, bans placed on organizations by search engines, and SEO techniques, called black hat techniques, that can lead search engines to ban a Web site from showing in SERPs. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2008 holdings: @attributes: islocal: N |
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