Visual-Tactual Incongruities in Products as Sources of Surprise.

The perception of a product through vision creates expectations of what will be perceived through touch. However, the tactual information perceived may disconfirm the expectations formed, resulting in a surprise reaction. In two experiments, participants' reactions to products with visual-tactual in...

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Detalles Bibliográficos
Publicado en:Empirical Studies of the Arts Vol. 27; no. 1; pp. 61 - 88
Autores principales: Geke Ludden, Hendrik Schifferstein, Paul Hekkert
Formato: Artículo
Publicado: Sage Publications Inc. 2009
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Acceso en línea:Ver este registro en EBSCOhost