Visual-Tactual Incongruities in Products as Sources of Surprise.
The perception of a product through vision creates expectations of what will be perceived through touch. However, the tactual information perceived may disconfirm the expectations formed, resulting in a surprise reaction. In two experiments, participants' reactions to products with visual-tactual in...
| Publicado en: | Empirical Studies of the Arts Vol. 27; no. 1; pp. 61 - 88 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Sage Publications Inc.
2009
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |