THEY LIKED IKE: PRO-EISENHOWER PUBLISHERS AND HIS DECISION TO RUN FOR PRESIDENT.

Presents a study which examined the factors that helped persuade Dwight D. Eisenhower, general of the United States (U.S.) Army, to run for president in U.S. in 1952. Personal background; Analysis on the encouragement, advice and information from publishers and reporters; Discussion on why publishe...

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Bibliographic Details
Published in:	Journalism & Mass Communication Quarterly Vol. 77; no. 2; pp. 393 - 405
Main Author:	Daniel, Douglass K.
Format:	Article
Published:	Sage Publications Inc. Summer2000
Subjects:	Eisenhower, Dwight D. (Dwight David), 1890-1969 United States presidential election, 1952 Political advertising Political campaigns United States
Online Access:	View this record in EBSCOhost

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Summary:	Presents a study which examined the factors that helped persuade Dwight D. Eisenhower, general of the United States (U.S.) Army, to run for president in U.S. in 1952. Personal background; Analysis on the encouragement, advice and information from publishers and reporters; Discussion on why publishers and reporters supported Eisenhower.