Marketing Strategies for the Printed Book in Greece: Current Issues and Survey Results.

Books are unique products. The publishing industry is deeply influenced by the changes resulting from globalization, the ever-increasing competition and the rapid introduction of novel information technologies. These changes alter the book production, sales and pricing, advertisement, marketing, pro...

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Bibliographic Details

Published in:	International Journal of the Book Vol. 6; no. 1; pp. 45 - 55
Main Authors:	Banou, Christina, Kostagiolas, Petros
Format:	Article
Published:	Common Ground Research Networks 2009
Subjects:	Books Publishing Mass media industry Book industry Bookstores Greeks Surveys Greece
Online Access:	View this record in EBSCOhost