Marketing Strategies for the Printed Book in Greece: Current Issues and Survey Results.
Books are unique products. The publishing industry is deeply influenced by the changes resulting from globalization, the ever-increasing competition and the rapid introduction of novel information technologies. These changes alter the book production, sales and pricing, advertisement, marketing, pro...
| Publicado en: | International Journal of the Book Vol. 6; no. 1; pp. 45 - 55 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Common Ground Research Networks
2009
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |