Advertising As a Creative Industry : Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...
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Routledge
2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3642914&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3642914 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Advertising As a Creative Industry : Regime of Paradoxes aug: au: Izabela Derda sertl: Routledge Research in the Creative and Cultural Industries isbn: 9781032203010 9781032203041 9781000970425 9781000970456 9781003263128 imageinfo: pubinfo: dt: @attributes: year: 2024 month: 01 day: 01 dtAvail: @attributes: year: 2023 month: 12 day: 06 pub: Routledge pubContract: Taylor & Francis (Unlimited) place: Abingdon, Oxon price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 659.1042 item: 659 .1042 lc: @attributes: class: HF5821 item: HF 5821 artinfo: ui: 3642914 1388499071 formats: fmt: – @attributes: type: EB doid: NL$3642914$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$3642914$EPUB caption: EPUB download: Y tig: atl: Advertising As a Creative Industry : Regime of Paradoxes ptl: Advertising As a Creative Industry aug: au: Izabela Derda su: Advertising Creative ability in business Cultural industries sug: subj: BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / General Advertising Creative ability in business Cultural industries ab: At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant.Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector's struggle to adapt to new business models and to monetize creativity in today's media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today's media landscape.The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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