Advertising As a Creative Industry : Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
Routledge
2024
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |