Boosting Tourism Development Through Intellectual Property.
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP...
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| Formato: | Libro |
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World Intellectual Property Organization
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3709701&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3709701 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Boosting Tourism Development Through Intellectual Property. aug: au: World Intellectual Property Organization World Tourism Organization isbn: 9789280530346 imageinfo: pubinfo: dt: @attributes: year: 2021 month: 01 day: 01 dtAvail: @attributes: year: 2023 month: 12 day: 06 pub: World Intellectual Property Organization pubContract: World Intellectual Property Organization place: Geneva, Switzerland and Madrid, Spain price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 338.4791 item: 338 .4791 lc: @attributes: class: G155.A1 item: G 155 .A1 artinfo: ui: 3709701 1357014085 formats: fmt: @attributes: type: EB doid: NL$3709701$PDF caption: PDF download: Y tig: atl: Boosting Tourism Development Through Intellectual Property. ptl: Boosting Tourism Development Through Intellectual Property. aug: au: World Intellectual Property Organization World Tourism Organization su: Intellectual property Trademarks Tourism Branding (Marketing) sug: subj: LAW / Intellectual Property / General BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Intellectual property Trademarks Tourism Branding (Marketing) ab: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes.. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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